Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: evidence from Australia

- O'Cass, Aron, Ngo, Liem

Brand trust: an Australian replication of a two-factor structure

- Rosenberger III, Philip J.

Business and consumer communication via online social networks: a preliminary investigation.

- Browne, Rebecca, Clements, Elise, Harris, Rebecca, Baxter, Stacey

Creating a foundation for generic skills by embedding information literacy in commencing student assessment tasks

- Dean, Alison M., Cowley, Kym

Creating compelling e-service encounters: examining e-service attributes and flow

- Carlson, Jamie, O'Cass, Aron

Examining the antecedents of group-oriented travel behaviour to large-scale events: a conceptual model and propositions

- Regan, Nicole, Carlson, Jamie, Rosenberger III, Philip J.

Examining the effects of the offline corporate brand and online e-service delivery on consumer trust in e-retailing

- Carlson, Jamie, O'Cass, Aron

Exploring marketing effectiveness via market orientation, resource possession and marketing capability

- Ngo, Liem, O'Cass, Aron

Group think or effective data collection? Conducting survey research with children

- Baxter, Stacey

Naming brands: implications for children's brand awareness

- Baxter, Stacey, Webster, Cynthia

The role of customer community in value co-creation for third places: an example of senior citizens

- Meshram, Kanika, Dean, Alison, Cowley, Kym

Using service logic to interpret customers' experiences during call centre interactions.

- Dean, Alison